ghd Long

Live the Queens


P R I N T | F I L M | S O C I A L

A global campaign celebrating the connection between appearances and power, by heralding modern day Queens, who reign supreme in both their looks and their lives.


ghd, the cult hair straightener brand, came to us with a challenge.

Having lost their way for a few years, they tasked us with creating a whole new brand identity for them, with a primary launch campaign that brings it to life. So, inspired by old regal tableaus– we created a campaign introducing the world to five formidable queens, sitting in their modern day thrones – with mind blowingly amazing hair… (unretouched of course)

Film and print by Charlotte Rutherford.