ghd x Breast

Cancer Now


F I L M | S O C I A L

The beauty tutorial put to good use.


GHD had raised 9 million pounds for breast cancer charities around the world through the sales of their limited edition electricals. But, for 2016 – they wanted to reach £10 million, by doing something that makes an impact, beyond sales.

So we decided to harness the phenomenon that is the “beauty tutorial” and put it to good use.

Creating inspiring and useful how-to tutorials for women recovering from treatment, signing up some of the biggest names in the industry including Elle’s beauty Director, Sophie Beresiner and Hair Stylist Adam Reed. The 4 tutorials cover how to wear a headscarf, how to ‘hack’ a shop-bought wig, style your regrowth and draw on eyebrows.